Hotel Rate Shopper Tools: How They Help You Stay Ahead of Competitors

One essential piece of the revenue management puzzle is monitoring your competitors’ pricing strategies. Enter the hotel rate shopper tool—a solution designed to save time, reduce guesswork, and keep your hotel competitive.

What Is a Hotel Rate Shopper?

A hotel rate shopper is a tool that scans your competitive set and shows you how your property compares in real time. Traditionally, revenue managers spend hours manually checking competitor websites or OTA listings to track room rates. This process is repetitive, time-consuming, and often incomplete.

Rate shopper tools automate this work. They collect pricing data, match it to your room types, and present it in clear charts and graphs. This gives hoteliers accurate benchmarking data at a glance and allows them to make faster, better-informed pricing decisions.

Benefits of Using a Rate Shopper

Tracking competitors manually isn’t sustainable—especially when rates can change multiple times per day. Here are five key benefits of adopting a hotel rate shopper tool:

• Save Time – Automate the rate comparison process and free up hours of manual work.
• Speed Up Decision-Making – With instant insights, you can react quickly to demand shifts.
• Never Miss Key Data – Always see the latest competitor rates, even if they change throughout the day.
• Stay Competitive – Understand your position in the market and adjust proactively.
• Lead Instead of Follow – Benchmarking helps you set smart prices rather than blindly copying others.

Key Features to Look For in a Rate Shopping Tool

Not all competitor rate scanners are built the same. When choosing one, make sure it includes:

• Real-Time Data – So your decisions are always based on the latest updates.
• Flexible Compset Management – Build multiple competitor groups (e.g., seasonal compsets).
• Comprehensive Monitoring – Track competitors across multiple channels and OTAs.
• Cross-Device Access – Manage rate shopping from both desktop and mobile.

Pricepoint’s Competitor Rate Scanner

At Pricepoint, we’ve built an AI-driven revenue management system that includes a competitor rate scanner. It allows you to instantly compare your prices to the market and understand your competitive position.

And the best part? You can test it with a 30-day free trial and see how it helps you increase revenue and occupancy.

👉 Start your free trial with Pricepoint today.

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