Market Insights monitors local rate trends, seasonality, and competitor behavior — but you never have to. Instead of reacting to the market or copying competitors, Pricepoint uses MarketIQ insights to shape a pricing strategy that’s proactive, probabilistic, and unique to your property. You’re not following the market — you’re leading it, intelligently.
See the signal, skip the noise.
Continuously observes demand shifts, seasonality, booking pace, and area-wide pricing trends
Informs strategy when patterns emerge — without flooding you with dashboards or alerts
Detects what matters, ignores what doesn’t
Not all competitors influence you.
Evaluates which nearby properties actually affect your demand
Weighs their influence only if relevant, based on data and outcomes
Helps Pricepoint focus your strategy — not mimic someone else’s
We don’t track. We observe.
MarketIQ doesn’t follow individual competitors
It learns from patterns, aggregates insights, and applies what’s meaningful
No manual rules. No static logic.
Pricing strategy is created on demand by Pricepoint AI
Rules are defined and adjusted continuously using simulations, not settings
Built to optimize outcomes — not apply guesswork
See where competitors are going without racing to the bottom.
Tracks compset pricing, demand trends, and seasonality — giving you smart context without encouraging copycat pricing.
Balance your pricing with brand value and guest perception in mind.
Hotels around the world are using Pricepoint AI to run their revenue management without having to lift a finger. Here's some testimonial from HotelTechReport
Most rate shoppers just tell you what your competitors are charging. MarketIQ goes further — analyzing trends, filtering out irrelevant comps, and turning that into strategic recommendations. Pricepoint leverages data and machine learning to create unique strategy because each property is different. This strategy may be supported by market signals if deemed relevant. We refuse to follow the competitors. We make you a price leader not follower. Why would you follow someone who has no or inferior pricing intelligence?
Not by itself. MarketIQ feeds Pricepointvs RateIQ with signals that are relevant to enrich your pricing strategy. Sometimes these signals may be significant to trigger a reaction. But there is no direct action reaction relationship between each market change and your pricing. Your property is unique and deserves tailored treatment.
Pricepoint does not price-match competitors like other RMSes. Instead, our AI analyzes market data and highlights only the competitors that actually influence your demand. These insights provide context, but your pricing is always driven by your property’s own performance and demand signals.
Yes. Pricepoint is built for independent hotels, hostels, and B&Bs that don’t have a revenue team. It gives you the same level of market insight and pricing intelligence as large chains—without the complexity or manual work.