BookingSuite Ends RateIntelligence: Why It’s the Right Time to Switch to Pricepoint

Recently, Booking.com announced it would discontinue several BookingSuite products — including WebDirect, ChoicePro, BookingButton, and RateIntelligence — as of November 30th.

While some hoteliers may see this as a setback, it’s actually the perfect opportunity to upgrade to a smarter, more resilient rate shopper and revenue management system like Pricepoint.

1. RateIntelligence Was Never That Powerful

BookingSuite’s RateIntelligence was free but limited. It:

• Focused on only a small set of direct competitors.
• Showed just the median competitor price and cheapest room available.
• Provided vague demand forecasts.
• Sent only one email update per day.

For a basic tool, it did the job — but it failed to give hoteliers a true picture of the market and left out critical forecasting data.

2. Pricepoint Offers Smarter Forecasting & Dynamic Pricing

In today’s unpredictable environment, manual or fixed pricing is a huge risk.

Pricepoint uses advanced statistical models and AI-driven algorithms to:

• Deliver real-time occupancy and demand forecasts.
• Continuously adjust pricing across OTAs, PMS, and CRS systems.
• Provide resilience and flexibility against sudden market shifts.

Instead of just showing competitor prices, Pricepoint calculates the most probable market scenarios and sets rates designed to maximize RevPAR and revenue growth.

3. Full Automation Means Less Work, More Profit

While Pricepoint has a clean, intuitive interface, most of our clients never touch it — because 100% run the system in Auto-Pilot mode.

Here’s what that means for hoteliers:

• Pricing and occupancy decisions are pushed automatically to PMS, CRS, and distribution systems.
• Revenue managers save hours of manual data collection, analysis, and reporting.
• Human error is reduced, while pricing consistency is guaranteed.

Simply put, Pricepoint acts as the glue between strategy and execution, ensuring your property always has the right price, at the right time, for the right guest.

Building Long-Term Resilience

With BookingSuite tools shutting down, it’s time to rethink your approach to revenue management. Intelligent, automated solutions like Pricepoint provide the speed, accuracy, and efficiency required to compete in today’s disrupted hospitality market.

Smart hoteliers aren’t just replacing RateIntelligence — they’re upgrading to a future-proof system.

✍️ Wyatt Niblett-Wilson, Marketing Coordinator

‍