September 24, 2025
Manual revenue management is slow, error-prone, and ineffective in today’s unpredictable hospitality market. Discover how automated revenue management systems help hotels adapt, optimize pricing, and protect profitability.
For years, revenue managers relied on manual forecasting—reviewing booking history and current activity to predict demand. When demand was high, rates went up. When it dropped, discounts followed.
That system may have worked in the past, but in today’s volatile hospitality market, it’s no longer enough.
Booking history is almost meaningless when patterns change daily. Consumer behavior is shifting rapidly, driven by:
Revenue managers struggle to detect small changes in demand quickly enough, often missing opportunities—or profits.
During COVID-19 and beyond, forecasting, inventory controls, and pricing decisions have become far more complex. Hotels have modernized their properties—now it’s time to modernize their revenue management approach.
Manual spreadsheets are:
The result? Missed profits and reactive strategies.
An automated revenue management system (RMS) leverages algorithms to:
Even in low-demand scenarios, an RMS ensures prices stay optimal and relative to demand—avoiding the “race to the bottom” that destroys profitability.
If there was ever a time to rethink your hotel’s tech stack, it’s now. Automation allows hoteliers to:
Hotels that embrace RMS will not only survive unpredictable markets but thrive in them.
✍️ Wyatt Niblett-Wilson, Marketing Coordinator – Pricepoint
