In recent survey by the NYU Jonathan M. Tisch Center of Hospitality and StaynTouch revealed that over 81% of hotels had either implemented or planned to implement new technologies last year. With travelers now expecting convenience, personalization, and contactless services, hospitality businesses must adopt innovations that enhance both revenue and guest satisfaction.

Here are five technologies every hotel should consider.

Automated Revenue Management Systems

Relying on manual pricing strategies risks lost revenue and uncompetitive rates. Automated revenue management systems (RMS) solve this by:

• Leveraging AI to analyze demand, seasonality, and market trends
• Continuously updating room rates in real time
• Optimizing revenue across segments and distribution channels

Tools like Pricepoint provide independent hotels with airline-grade AI-powered pricing, ensuring the right rate at the right time without the manual workload.

Digital Marketing Technology

Hotels need to go beyond social media posts and email campaigns. To truly compete, invest in:

• SEO-driven strategies to rank higher on search engines
• Keyword optimization tools to align content with traveler searches
• Analytics platforms like Hotel IQ or Hotellistat to uncover online consumer patterns

This ensures your marketing campaigns are relevant, targeted, and capable of driving direct bookings.

Virtual Reality Tours

Travelers increasingly want to see a property before committing. VR tours allow them to:

• Explore rooms, amenities, and event spaces remotely
• Experience the ambiance of your hotel before booking
• Connect emotionally with your brand

Hotels like Best Western and Disney have used VR to great effect. Independent hotels can follow suit by offering immersive previews on their websites and social media.

IoT Devices in Hotel Rooms

Smart hotel rooms powered by the Internet of Things (IoT) improve guest convenience and satisfaction. Features include:

• Controlling lights, temperature, and door locks via smartphones or voice commands
• Offering personalized room settings for repeat guests
• Creating a tech-savvy, future-ready guest experience

This not only delights guests but also fosters repeat bookings.

Tip Management Apps

Employee satisfaction directly impacts service quality. Tip management apps like TipHaus help by:

• Automating tip tracking and payouts
• Allowing staff to access tips instantly via debit card or bank transfer
• Ensuring transparency and fairness in distribution

This improves staff motivation, reduces turnover, and simplifies operations for managers.

Conclusion

Technology is no longer optional in hospitality—it’s essential for staying competitive. From AI-driven pricing and VR tours to IoT-enabled rooms and staff-focused solutions, hotels that adopt these innovations will attract more guests, boost satisfaction, and maximize revenue.

👉 Start with one of the most impactful upgrades: automated revenue management. With Pricepoint’s AI-powered dynamic pricing system, hotels can adjust rates in real time, outperform competitors, and secure long-term profitability.

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