BookingSuite Rate Intelligence Tool Ends November 30th: What Hotels Should Do Next

BookingSuite’s Rate Intelligence tool will officially be discontinued on November 30, 2020.

Launched in late 2016, it was the first free tool of its kind to give hotels daily market demand updates and rate shopping insights up to 360 days in advance. For many, it served as the “grandfather” of pricing tools.

But the shutdown is forcing hoteliers to quickly rethink their tech stack and prepare for the recovery ahead.

Why BookingSuite Rate Intelligence Is Ending

Booking.com explained the decision as a move to “deploy resources toward our core business and invest in our long-term strategy.” While the App Store element of BookingSuite will remain, the rate intelligence feature itself is disappearing.

Although pioneering at the time, the tool had limitations:

• Focused on a small set of competitors, offering only a narrow market view
• Provided median pricing only, missing key trends and nuances
• Could not integrate with internal PMS data, reducing pricing accuracy
• Sent just one daily notification, too slow for today’s dynamic market

The result? Hotels risked becoming price followers, not leaders, often sliding into price wars.

Free Alternative: Expedia Rev+

The most common free alternative hoteliers turn to is Expedia’s Rev+. It analyzes up to 19 competitors and provides actionable market insights.

Limitations of Rev+:

• Only available to Expedia partners with account obligations
• Not connected to your PMS
• No pricing recommendations (lacks occupancy and historical data)

It’s useful as a supplemental tool but cannot replace a full revenue management system.

Time to Upgrade: Automated Revenue Management

With BookingSuite’s exit, now is the time to upgrade to automated RMS technology. Platforms like Pricepoint connect directly to your PMS and channel manager, offering:

• Dynamic Pricing that adapts instantly to demand
• Competitor Scanner & Rate Shopper for market monitoring
• Occupancy & Demand Forecasts with AI-driven accuracy
• Real-time price updates pushed automatically across channels
• Smart notifications and performance insights
• Full control over base rates, ceilings, and floors

In other words, hotels can stay in control while letting automation do the heavy lifting.

Why This Matters Now

The November 30th deadline is not just the end of BookingSuite—it’s a reminder to future-proof your revenue strategy. As travel demand recovers, hotels equipped with automation will recover faster, avoid destructive price wars, and position themselves as market leaders.

✍️ Wyatt Niblett-Wilson, Marketing Coordinator – Pricepoint

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