Dynamic Pricing and Hyperpersonalization

By
Andrew
11 Jan 2022
5 min read
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Joint guest post with GauVendi, a proud partner of Pricepoint

Dynamic pricing has reshaped the hospitality industry, enabling hoteliers to adjust room rates in real time based on demand, seasonality, and guest behavior. Once reserved for airlines and large hotel groups, this strategy is now accessible to independent properties thanks to AI-powered tools like Pricepoint.

But the next frontier goes beyond pricing alone: combining dynamic pricing with feature-based inventory management and hyperpersonalization creates powerful opportunities for differentiation and revenue growth.

Dynamic Pricing: Smarter and Faster

With Pricepoint’s AI-driven pricing engine, hotels can:

  • Adjust rates dynamically based on supply and demand
  • Automate updates across PMS and channel managers
  • Free revenue managers from manual calculations to focus on strategy

This ensures hotels always offer the right price at the right time—boosting occupancy and revenue.

Feature-Based Inventory Management

Traditional inventory treats rooms as categories (standard, deluxe, suite). Feature-based inventory management changes the game by categorizing rooms according to attributes like:

  • Size
  • Location
  • Views
  • Design features

This allows hotels to sell rooms based on what matters most to guests, offering more transparency and personalization while unlocking additional upsell potential.

Hyperpersonalization in Hospitality

Guests increasingly expect individualized experiences. Hyperpersonalization leverages AI, attribute-based selling, and configuration tools to:

  • Tailor room offerings to specific guest preferences
  • Match travelers’ willingness to pay with unique features
  • Deliver the right product at the right time

By aligning offers with guest expectations, hotels improve satisfaction, loyalty, and profitability.

GauVendi: Personalization at Scale

GauVendi is redefining hotel sales with:

  • An AI-powered sales engine
  • Dynamic room inventory management by features
  • Revenue optimization tools for higher RevPAR

Its approach enables hotels to regain control over distribution while delivering highly individualized experiences to every guest.

Conclusion

The combination of Pricepoint’s AI-driven dynamic pricing and GauVendi’s hyperpersonalization creates a powerful formula for success. Hotels can:

  • Maximize revenue through real-time pricing
  • Differentiate offerings with feature-based inventory
  • Deliver unique, personalized experiences that guests value

In a competitive industry, these innovations help hotels stand out, win guest loyalty, and boost profitability.