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Build, refer or grow with Pricepoint. Pick the program that fits how you work with hotels.
Become a partner →First-time hotel owners in North Carolina's Blue Ridge Mountains moved The Pineola's lodge rooms, cabins and RV sites onto Pricepoint, and grew room revenue 17.3% in the first year.
+17.3%: room revenue in the first year on Pricepoint (June 2023 – May 2024) vs the year before
+11.1%: ADR in the same year, with 5.6% more room nights sold
US$1.17M: room revenue in 2025, the property's strongest year since 2022
Weekly: how often the owners check prices, instead of every day
Company: The Pineola — a mountain resort with lodge rooms, cabins and RV sites in Newland, North Carolina
Challenge: First-time hotel owners pricing several very different types of accommodation
Solution: Pricepoint automated pricing, replacing the basic pricing tool built into their PMS
PMS: Cloudbeds
On Pricepoint since: spring 2023
In the Blue Ridge Mountains of western North Carolina, near Grandfather Mountain and Sugar Mountain, The Pineola offers lodge rooms, cabins and RV sites for guests exploring the outdoors.
When Mark Johnson and his partners bought the property, its booking system was a pad of paper at the front desk. They modernised quickly, moving to Cloudbeds and its built-in pricing tool. But with three very different kinds of accommodation, and demand that shifts with the seasons, the ski calendar and the weekend, they needed something that could price each room type on its own pace and occupancy.
“The three of us had different careers prior to acquiring the Pineola, and even though this is our first foray in the hospitality business, we have no stress about our pricing strategy” — Mark Johnson, Owner, The Pineola
The Pineola moved to Pricepoint in spring 2023. The owners still look at prices once a week, but they let the engine set them day to day across lodge rooms, cabins and RV sites.
“We mostly let the AI solution drive the results, and it is learning along the way, helping to further optimize pricing moving forward.” — Mark Johnson
In its first year on Pricepoint, from June 2023 to May 2024, The Pineola's room revenue rose 17.3% to US$1.09 million. ADR rose 11.1%, from US$140 to US$156, while the property still sold 5.6% more room nights. Rate and occupancy rose together.
In 2025, The Pineola recorded US$1.17 million in room revenue, its strongest year since 2022.
“We have onboarded with several solutions providers since we started out, and Pricepoint offers excellent service, as well as a product we can trust.” — Mark Johnson
With pricing running in the background, the owners spend their time on the guest experience at the resort, while Pricepoint's engine keeps learning from every season.
