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A family-run cave hotel in Cappadocia with 24 rooms in 11 categories. On Pricepoint since 2021, Taskonaklar grew room revenue 41.5% and ADR 27.6% from 2022 to 2025, and its rate is still climbing.
Since 2021: on Pricepoint for five years
+41.5%: room revenue in 2025 vs 2022, the hotel's first full year on Pricepoint
+27.6%: ADR over the same period, with 10.9% more room nights sold
+6.6%: ADR in January–September 2026 vs the same months of 2025
Company: Taskonaklar Hotel — a family-run, handcrafted cave hotel with 24 rooms in 11 categories in Uçhisar, Cappadocia
Challenge: Pricing 11 room categories for luxury travellers by reading reports and adjusting rates by hand
Solution: Pricepoint automated pricing, working from the important dates and price limits the team sets
On Pricepoint since: July 2021
Since 2007, Taskonaklar Hotel has welcomed guests to a family-run, handcrafted cave hotel in the historic town of Uçhisar in Cappadocia. Its 24 rooms span 11 categories, and its guests come for luxury and expect service and value in return.
Before Pricepoint, general manager Secil and her team pulled reports from their system and tried to read the market themselves. With 11 categories and a season shaped by Cappadocia's tourist calendar, that left a lot to judgement.
Taskonaklar joined Pricepoint in July 2021, in the middle of the pandemic. The first two months were hard to read: demand was unpredictable and the engine needed time to learn the hotel. Pricepoint's team met with Secil as often as she needed, explaining how the system was working until the results started to show.
“I can say that Pricepoint makes our life easy. You just mention the important dates, weeks, minimum rate, and maximum rate, and the system works on that information. After a while, you see the changes in your revenue.” — Secil, General Manager, Taskonaklar Hotel
Those conversations also changed how the hotel measured success. The team had tracked ADR, total revenue and occupancy, but not the measure that combines them.
“After having some questions from the Pricepoint team, we found out that we never worked on REVPAR.” — Secil
From 2022, the hotel's first full year on Pricepoint, to 2025, room revenue grew 41.5%. Most of that came from rate: ADR rose 27.6%, while the hotel also sold 10.9% more room nights.
The rate is still climbing. In January–September 2026, ADR was 6.6% higher than the same months of 2025, and room revenue 1.9% higher.
“Also, I would like to thank all the Pricepoint team for their support. They always welcomed my meeting requests so politely and explained the same things again and again.” — Secil
