Lofts Vieux-Quebec

‍Overview‍

Lofts Vieux-Québec operates 18 apartment-style properties across Quebec City, offering guests spacious suites instead of traditional hotel rooms. With a fully automated and centralized operation, the group faced growing complexity in managing rates across multiple establishments.

Challenges‍

Before adopting Pricepoint in mid-2025, Revenue Director Julie and Owner Éric struggled with manual rate management. Each of the 18 properties required individual price adjustments, making it difficult to maintain consistency, visibility, and strategic alignment across the portfolio.

Solution‍

Lofts Vieux-Québec implemented Pricepoint’s AI-powered dynamic pricing to centralize rate optimization. The system automatically adapts rates to market conditions and property-specific performance, without relying heavily on competitor data — a key advantage given their unique apartment-based model.

Results

• +50% year-over-year revenue growth, exceeding market averages, even without competitor tracking enabled.
• Improved occupancy and ADR through more precise, day-by-day price adjustments.
• Maintained similar effort levels while achieving better results and improved pricing accuracy.
• The team particularly valued Pricepoint’s customizable room groupings and the responsive support addressing their complex multi-property setup.

Customer Feedback‍

“Pricepoint answered our needs quickly — with 18 properties, that’s no small feat.” – Éric‍

“For operators who need flexibility and personalization, I would definitely recommend Pricepoint.” – Julie

Conclusion‍

Pricepoint helped Lofts Vieux-Québec transform rate management from a manual, fragmented task into a unified, intelligent process — delivering measurable performance gains and operational peace of mind.

Interview

So hello Julie and Eric, thank you for taking the time today to do this meeting, the case study between Pricepoint and the Lofts and Vieux-Québec.

Hovig - So first of all, a question for you Eric, let's talk about you, your role and why you chose the hotel industry and what has been your career path so far?

Eric - Why did I choose it? Seriously, I didn't choose the hotel industry. It happened by default. I've always loved real estate. And then, the hotel industry is part of real estate. Real estate led me to the hotel industry.

Hovig - Great. Thanks. Can you tell me more about Lofts Vieux-Québec? 

Éric - Les Lofts Vieux-Québec, basically, is really a hotel business, like we'd call it a hotel. Instead of renting hotel rooms, it's apartments. So, it's suites. And the big distinction, perhaps, with hotels, is that we have several, we have 18 establishments located throughout Quebec City, which means we centralize all our operations in one place, and in reality, there isn't really a reception. Everything is done pretty much online, and the system is automated.

Hovig - Before implementing Pricepoint, which was done in the middle of this year, what were your main challenges?

Julie - In terms of price management, our main challenges were, as Éric said, that we had 18 establishments to manage, it was to adjust prices one by one per establishment, then ensure cohesion between prices, then maintain an overview, it was more difficult given that price management was done independently from one establishment to another.

Hovig - Thank you, Julie. And actually, Julie, can you perhaps tell me more about your role and what you do at Lofts Vieux-Québec?

Julie - Yes, I'm the Director of Hospitality and Revenue Management. Basically, I manage the rates for our various properties and ensure they're distributed across all our booking channels. Alongside that, I reconcile revenue and also assist with general operations and reception management.

Hovig - So, you have a lot on your shoulders, a lot to do. If you could perhaps tell me what your daily life was like before and after Pricepoint, and also, I know it's sometimes difficult, if it's possible to quantify the time you've saved since implementing Pricepoint.

Julie - I think I spend just as much time managing rates. However, the results are better. For example, I could spend an hour adjusting my prices before, but I didn't necessarily have specific variations between days, so for example, my entire month, or roughly speaking, my entire month, could be at the same price. Now, I can have a price that's more adapted to the situation on a specific day. So, I can put in just as much effort, but with better results in terms of occupancy and ADR.

Hovig - Thank you very much, Julie. So, a very popular topic is the strategy of relying heavily on competition. This is a common practice in revenue management and also with many RMS’. As a revenue manager, what is your opinion on this approach?

Julie - Of course we consider them, and it also gives us a bit of a benchmark to see what's happening in the city. If we were a typical hotel, we'd probably pay a lot more attention to that too. But since we, as Eric said earlier, are apartments, we can't really compare ourselves 100% with them. Because it's certain that our apartments won't have the same pricing as a simple hotel room, for example. So, since we have several in the city, we rely a lot on ourselves, in fact, to adjust. But we also look at what's happening around us, just to confirm our adjustments a little bit. But yes, I can understand that this is data that is important in general.

Eric - But I would also add the fact that, ultimately, the competition is us, we are the competition ourselves. When we manage our prices, we compare ourselves to ourselves in our 18 establishments. We still have... 18 establishments to compare ourselves to. So, it's not nothing.

Hovig - Absolutely. Yes, these are important points, and it becomes a little tricky or complex if we compare ourselves. Of course, with Pricepoint's AI, we hadn't activated the compset factor, yet we still managed to increase revenues by 50% year over year, which is above the market average. But of course, in some cases, considering competitors can be helpful. 

Moving to the Pricepoint platform, what is your favorite feature?

Julie - Being able to customize our room groupings to add prices.

Hovig - Excellent. Then, the last question, it could be both of you or one of you. Would you recommend Pricepoint to other revenue managers or hoteliers and why?

Eric - Yes, I've already recommended it. Why? Because you were able to respond to our requests fairly quickly. And I know that for us, it's complex. And I know that having 18 properties is always a problem. And you responded very quickly because, if I trust others, it's not at the same speed

Hovig - Julie, as Revenue Manager, would it be a bit similar on your side too?

Julie - Yes, as Eric said, if someone asked me for an RMS that really allowed them to customize and, for example, they have operations that go beyond the hotel, I would recommend Pricepoint to them, because, as he said, the others we communicated with couldn't customize. I couldn't say, for example, for someone who had a hotel, possibly it would be comparable to Pricepoint, but if someone has to do customization, I could definitely recommend Pricepoint.

Eric - I just wanted to maybe, when I compare to others, if I haven't compared to others... Pricepoint, I compared more to other entities which, like Aupair, I was talking about, Julie, than us, it was a long time before, not necessarily companies like yours, Hovig, really, in general, I'm talking in general. Because I have, apart from Atomize, I'm not going to look at other companies like that.

Hovig - Okay, great. Thank you very much for your feedback. It's very much appreciated. And your participation once again. Since Pricepoint was implemented, you've always been frank and transparent when you shared feedback and that’s always appreciated. So, we hope you'll continue to do so. And thank you again.

The case study video can be watched here.