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Build, refer or grow with Pricepoint. Pick the program that fits how you work with hotels.
Become a partner →Les Lofts Vieux-Québec runs 20 buildings of apartment-style suites in Quebec City. With Pricepoint, the group first filled the rooms it had been leaving empty, then raised its rate: in summer 2026, room revenue rose 31.1% and ADR 11.8%.
20 properties, 213 units: priced through five grouped Pricepoint accounts, all live in May 2025
+31.1%: room revenue in July–September 2026 vs the same months of 2025
+11.8%: ADR over the same months, with 17.3% more room nights sold
24 months: the renewal the group signed after its first season
Company: Les Lofts Vieux-Québec — apartment-style suites across 20 buildings in Quebec City
Challenge: Pricing 20 buildings by hand, many with only a few units, alongside fixed-rate agency contracts and groups
Solution: Pricepoint automated pricing, with small buildings grouped into shared accounts so each one gets enough data to price well
PMS: Mews
On Pricepoint since: May 2025
Les Lofts Vieux-Québec offers guests spacious suites instead of hotel rooms, spread across 20 buildings in and around Quebec City's old town. Some buildings have 30 units; others have one or two. Revenue director Julie and owner Éric were setting prices for each building by hand, which made it hard to keep the portfolio consistent and hard to see where it stood.
Quebec City's calendar adds to the challenge. Demand swings with the Winter Carnival, March break, Easter, the Fête nationale, Canada Day, the Festival d'été de Québec, Labour Day and Thanksgiving. The team also works with travel agencies on fixed, contracted rates, and with groups booked months ahead.
The trial in early 2025 didn't start well, and Pricepoint's team said so. The first checks showed the properties were priced too high. Working through it with Julie, the team found three things distorting the picture:
Julie also asked to bring all 20 buildings together for simpler management. Pricepoint organised them into five accounts, grouping the smallest buildings and the largest suites so every account had enough units to learn from. Julie mapped exactly how each building should be set up, and all five accounts went live between 5 and 8 May 2025.
“Pricepoint answered our needs quickly — with 18 properties, that’s no small feat.” — Éric, owner, Les Lofts Vieux-Québec
Before Pricepoint, the group had been leaving rooms unsold. So the first season focused on volume. In June–September 2025, room nights sold rose 55% and revenue rose 42% compared with the same months of 2024, while ADR came down 8%. By September, Pricepoint's performance review found the group ahead on every metric.
The group renewed in October 2025 for 24 months.
With a full season of data behind it, the engine started to push rate as well as volume. In July–September 2026, room revenue rose to CA$5.79 million, 31.1% more than the same months of 2025. ADR rose 11.8%, from CA$310 to CA$347, and room nights still rose 17.3%.
The engine did this without leaning on competitor prices. Les Lofts Vieux-Québec's apartment-style suites have few direct comparisons in Quebec City, so Pricepoint priced them mainly from each building's own booking pace and history.
“For operators who need flexibility and personalization, I would definitely recommend Pricepoint.” — Julie, revenue director, Les Lofts Vieux-Québec
Les Lofts Vieux-Québec is in the second year of its renewal. As Pricepoint's event intelligence rolls out, Quebec City's festivals and holidays will be detected and priced automatically, instead of being entered for each building by hand.
