USA Camping Company buys and runs RV parks and campgrounds across the United States, from the Texas Gulf Coast to the red rocks of Moab. After testing Pricepoint on a single park, the team rolled it out park by park, and in their first year on Pricepoint seven parks earned $362,363 more than the year before.
+9.0%: revenue across seven parks, first 12 months on Pricepoint vs the year before
+$362,363: more revenue across those seven parks
+24.7%: revenue at Moab RV Resort in its first year
+10.5%: revenue growth in the quieter months, ahead of the peak months (+7.5%)
Company: USA Camping Company — an owner-operator of RV parks and campgrounds, based in Las Vegas
Parks on Pricepoint: 10 parks in Texas, Florida, Oregon, Utah, Missouri, Oklahoma and North Carolina
Challenge: Pricing RV sites, cabins and tiny homes in an industry with no shared pricing benchmark, across parks with very different seasons
Solution: Pricepoint automated pricing, rolled out one park at a time as each moved to a new PMS
PMS: NewBook (first park on RMS Cloud)
On Pricepoint since: November 2024
USA Camping Company acquires RV parks and campgrounds and runs them as a portfolio: beachfront parks on the Gulf Coast, desert resorts in Utah, lakeside parks in Texas and Missouri, and a coastal park in Oregon. Each has its own season, its own guests and its own mix of RV sites, cabins and tiny homes.
RV parks have been slow to adopt the pricing technology hotels take for granted. There is no single marketplace that sets prices for the whole market, and many guests book a specific park directly rather than comparing dozens of options. That makes pricing harder to benchmark, and easy to leave flat. The company was also growing, aiming to add three or four parks a year, and needed something it could switch on at each new park without rebuilding its pricing every time.
The team knew what it wanted before it signed:
“My VP and I were ecstatic to deploy Pricepoint because we believe you have exactly what we need for dynamic pricing solutions” — Matt Wheeler, IT Business Analyst, USA Camping Company, November 2024
The company started with a single park: On The Beach RV Park in Port Aransas, Texas, with 83 sites, live in November 2024. Pricepoint's team set up its site types, a competitor set of nearby Gulf Coast parks, and the events that drive demand on the island, from Labor Day and the Fourth of July to the town's annual sand festival.
The first weeks were slow, and Pricepoint said so. The analysis showed that off-season starting prices were set well above what the park had actually earned the year before. USA Camping Company agreed to bring them down, within a limit the team set itself to protect guest quality. Pricepoint's next performance check, a week later, showed the park recovering.
In December 2024, USA Camping Company agreed to bring the rest of its portfolio onto Pricepoint.
The rollout followed the company's own move to a new PMS, NewBook. Rather than switch everything at once, USA Camping Company moved each park onto NewBook first, made sure it ran cleanly, and then added Pricepoint, so any issue could be traced to one change. Pricepoint worked with NewBook to build and certify the connection, with USA Camping Company as the first customer to use it.
Moab RV Resort went live in May 2025. Ho-Hum RV Park in Florida, Honey Bear by The Sea in Oregon, Waters Edge RV Resort in Oklahoma, Ozarks Landing in Missouri, Lafitte's Hideout in Texas and Lake Buchanan RV & Cabin Resort followed in July 2025. When the company acquired two more parks in 2026, Geronimo Creek Retreat in Texas and River Walk RV Park in North Carolina, they went live on Pricepoint within weeks, with event settings copied from Moab to speed up setup.
Across the seven parks with a full year on Pricepoint, revenue rose 9.0% in each park's first 12 months, from $4.00 million to $4.37 million: $362,363 more than the same months a year earlier. ADR rose 6.3% and site nights sold rose 2.6%, so the parks earned more per night while selling more nights.
Moab RV Resort led the group. In its first year on Pricepoint, revenue rose 24.7%, with ADR up 9.4% and site nights up 14.0%. Ho-Hum RV Park grew revenue 14.3%, and On The Beach 9.3%. At Lake Buchanan, where a drought at the lake hit demand, ADR still rose 6.6% and kept revenue level with the year before.
During the first trial, USA Camping Company's team expected the real value to come in peak season, when demand is highest. The data told a different story.
Across the seven parks, revenue in each park's three busiest months rose 7.5%. In the other nine months, it rose 10.5%. Peak season still grew, but the bigger gains came from shoulder and off-season dates, where a pricing system that reacts day by day finds bookings a fixed rate card misses. At Moab, revenue outside the three peak months rose 29.9%.
For a portfolio of seasonal parks, that matters: the shoulder months are where most of the calendar is.
Pricepoint's revenue team now holds regular performance reviews with USA Camping Company, moving to a bi-monthly cycle in 2026 that covers every park in one session. The reviews go property by property: which parks are ahead, which need attention, and what to change. When the team made its own changes to several parks' setups in early 2026, Pricepoint reviewed each one, confirmed most were working, and proposed fixes for the park that wasn't.
When a park changes, Pricepoint changes with it. When Ozarks Landing upgraded its 30-amp sites to 50-amp and merged several site types, Pricepoint re-synced the new site types so pricing carried on without a gap.
USA Camping Company plans to keep growing its portfolio, and its two newest parks went live on Pricepoint within weeks of joining it. Pricepoint is also rolling out new tools for the team: a visual history of every price change and the reasons behind it, and real-time monitoring of the PMS connection that flags missing bookings before anyone notices.
