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Become a partner →USA Camping Company acquires, improves and manages outdoor hospitality properties across the United States. After testing three pricing platforms side by side, it chose Pricepoint and worked with Pricepoint and NewBook to build a new integration. In their first year on Pricepoint, seven of its parks earned $362,363 more than the year before, as part of the company's wider asset management strategy.
+9.0%: revenue across seven parks in their first 12 months on Pricepoint, compared with the year before
+$362,363: more revenue across those seven parks
+24.7%: revenue at Moab RV Resort in its first year
+10.5%: revenue growth in the quieter months, ahead of the peak months (+7.5%)
Company: USA Camping Company is a vertically integrated outdoor hospitality investment and operating company founded in 2019, focused on acquiring, improving, and professionally managing RV parks, campgrounds, and outdoor hospitality resorts across the United States.
Parks on Pricepoint: 10 parks in Texas, Florida, Oregon, Utah, Missouri, Oklahoma and North Carolina
Challenge: Pricing RV sites, cabins and tiny homes in an industry with flat rates, no shared pricing benchmark and almost no usable comp sets
Solution: Pricepoint adjusts each park's rates automatically from its own booking, occupancy and rate trends. The team sets the strategy and reviews it about once a quarter
PMS: NewBook
On Pricepoint since: November 2024
USA Camping Company runs its properties as a portfolio: beachfront parks on the Gulf Coast, desert resorts in Utah, lakeside parks in Texas and Missouri, and a coastal park in Oregon. Each has its own season, its own guests and its own mix of RV sites, cabins and tiny homes. Yet when the company entered the market in 2019, most of the parks it acquired charged flat rates that barely changed from one year to the next.
“When USA Camping Company entered the industry in 2019, we identified an opportunity to apply established hotel revenue management practices to an outdoor hospitality sector still largely reliant on static pricing.” — William Camenson, Senior Vice President, USA Camping Company
Alongside property improvements and professional management, modernizing those rates was one of the fastest ways to grow revenue, but the options were limited. The tiered pricing built into reservation systems raised rates as a park filled. It ignored booking windows, local events and how bookings were pacing against last year. Hotel-style revenue tools depended on competitors’ published rates, which are hard to find in the RV industry.
“Specifically researching data for campgrounds can be tricky as they all use different property management software. Not all of them display their rates. So gathering that data and getting accurate comp sets is pretty tricky.” — Matthew Wheeler, IT Program Manager, USA Camping Company
Growth added another requirement. The company planned to add three or four parks a year, so it needed a system it could switch on at every new park without rebuilding its pricing each time.
When fully automated, demand-based pricing tools began to appear in the industry, the team didn’t choose one on paper. It first mapped where traditional pricing fell short for campgrounds, then narrowed the field. Most platforms were built for hotels and couldn’t connect to the reservation systems the company used, and only three could. The team ran those three side by side for 90 days. It compared how each one set rates, what its reporting showed and how well it would scale across a growing portfolio.
The deciding factor was where each system got its data. One pulled comps from nearby hotels and properties that weren’t RV parks. Another’s reporting didn’t show enough to act on. Pricepoint set prices from the parks’ own booking, occupancy and rate trends.
“We really needed a software that would drive rates based on internal data and not data from the market... We wanted a system that would reprice based on trends from our existing RV parks, because it’s very hard to find comps and pricing in the space to compare to in real time.” — William Camenson
Beyond how rates were calculated, the team had a clear list of requirements:
Pricepoint also agreed to build the NewBook connection when other vendors wouldn’t.
“Pricepoint was willing to actually build the API for our connection with the reservation system we wanted to use, which was awesome. A lot of the other companies just said no.” — William Camenson
The rollout started with one park. On The Beach RV Park, an 83-site park in Port Aransas, Texas, went live in November 2024. Pricepoint’s team set up its site types and the events that drive demand on the island, from Labor Day and the Fourth of July to the town’s annual sand festival. The park’s own monthly occupancy and ADR history was the starting point.
A month later, USA Camping Company committed to bringing the rest of its portfolio onto Pricepoint. The rollout ran alongside the company’s move to NewBook, but no connection between the two systems existed yet. USA Camping Company brought Pricepoint and NewBook together and helped define what the integration needed to do. Pricepoint built it, NewBook opened its API, and USA Camping Company became the first customer to use it.
To keep the rollout controlled, each park moved onto NewBook first and ran cleanly before it added Pricepoint. That way, any issue could be traced to a single change.
“It was easier than I thought... It didn’t take Pricepoint very long to figure everything out.” — William Camenson
The process can now be repeated at each new park. When the company acquired Geronimo Creek Retreat in Texas and River Walk RV Park in North Carolina in 2026, both were live on Pricepoint within weeks.
These results reflect USA Camping Company’s broader asset management and operational strategy, from property improvements to professional on-site management, with Pricepoint as one important part of it.
Across the seven parks with a full year on Pricepoint, revenue rose 9.0% in each park’s first 12 months, from $4.00 million to $4.37 million. That’s $362,363 more than the same period a year earlier. ADR rose 6.3% and site nights sold rose 2.6%, so the parks earned more per night while also selling more nights. The strongest gains came at parks driven by nightly and weekend stays.
“Some of the really high-end weekend properties saw pretty good increases, 8 to 10% year one pretty easily.” — William Camenson
Moab RV Resort led the portfolio. Its revenue rose 24.7% in its first year, driven by a 9.4% rise in ADR and a 14.0% rise in site nights.
You might expect dynamic pricing to pay off most in peak season, when demand is highest. USA Camping Company’s data told a different story.
Across the seven parks, revenue in each park’s three busiest months rose 7.5%. In the other nine months, it rose 10.5%. Peak season still grew, but the bigger gains came on shoulder and off-season dates. On those dates, pricing that responds day by day picks up bookings a fixed rate card misses. At Moab, revenue outside the three peak months rose 29.9%.
For a portfolio of seasonal parks, that matters, because the shoulder months make up most of the calendar.
USA Camping Company sets each park’s strategy and rules, and Pricepoint adjusts rates daily as demand shifts. The team checks performance regularly but changes settings only about once a quarter, giving each change time to show its effect.
“We log in and click through fairly frequently, but we usually don’t make adjustments other than every 90 days, because you really need to make a change, see how it works, and then make another change. If you get in there too often, you’re just gonna get in your own way.” — William Camenson
For a team managing parks across seven states, the time saved matters as much as the revenue.
“Operational efficiency is a big focus for us, and automation is a big part of how we scale. With other systems, I’d have to be in there every week, every other day looking at comp sets, looking at things, adjusting things. But with Pricepoint, that really takes a lot of the day-to-day off of us so we can focus on bigger tasks. And we know that the tool’s going to work.” — Matthew Wheeler
Asked what has helped most, Will didn’t name a feature. He named Vitor, the Pricepoint revenue specialist who worked with the team through setup and still reviews its parks with them.
“From my perspective, the biggest help is actually the support and availability of people like Vitor. There are very few platforms that you’re able to message someone and just say, hey, can you review my property for me? So, having that access is invaluable.” — William Camenson
That support now happens on a regular schedule. Every two months, Pricepoint’s revenue team reviews every park with USA Camping Company in a single session: which parks are ahead, which need attention, and what to change next.
USA Camping Company plans to keep growing its portfolio, and new parks can be live on Pricepoint within weeks of joining it. Asked what he would tell another park owner considering Pricepoint, Will didn’t hesitate.
“From our perspective, the software has easily paid for itself. Part of the reason we got into this industry is because of the pricing discrepancies and the arbitrage you can make pretty much right out the gate just by implementing something simple like this. So I would say if you’re not using dynamic pricing or AI pricing, you’re leaving money on the table... From an investor perspective, I wouldn’t buy another property without putting something like this on there.” — William Camenson
For USA Camping Company, dynamic pricing is one component of a broader investment and operational strategy focused on maximizing asset performance. As the company continues expanding its portfolio, its technology infrastructure and disciplined revenue management approach provide a scalable foundation for integrating new acquisitions and driving long-term value.
