
When Sam Chang took over as Sales and Reservations Manager at the Beverly Hills Plaza Hotel & Spa
in California, he knew he had big shoes to fill. His predecessor had managed the property for over 25 years and handled pricing manually — a time-consuming and repetitive task that demanded constant monitoring of online rates and market changes.
As a five-star hotel with 116 rooms, guest experience has always been the top priority. But maintaining the same level of attention to detail in pricing was proving harder each day. “It was a lot to manage manually,” recalls Sam. “Updating rates, checking competitors, adjusting for demand — it just wasn’t sustainable.”
That’s when the Beverly Hills Plaza Hotel & Spa decided to modernize its technology stack.
The solution? Pricepoint’s AI-powered dynamic pricing engine.
With Pricepoint, Sam’s team was able to automate what used to take hours — updating room prices across OTAs like Booking.com and Expedia in real time, every day.
“I really like that it helps save more time. I can blast through a whole month really quickly!” says Sam.
Instead of manually adjusting rates, Pricepoint’s algorithm monitors occupancy, demand, and market trends 24/7/365, optimizing room prices automatically. The result? More time to focus on what truly matters — delivering five-star guest experiences.
Transitioning to a new system always comes with a few nerves. “There were some hiccups at the beginning — that’s natural,” admits Sam. “But the Pricepoint team was right there to help, every step of the way.”
Customer support played a key role in the hotel’s success with Pricepoint.
“Any time myself or a fellow manager sends an email, we get a response back very quickly. I think that’s really important.”
This responsive, hands-on approach is what sets Pricepoint apart. For a hospitality professional like Sam — who knows the value of great service — it made all the difference.
Since implementing Pricepoint, the Beverly Hills Plaza Hotel & Spa has seen both efficiency and performance improve.
“In terms of the reports that they provide, it seems like it’s generally trending upwards,” says Sam.
That’s no coincidence. Across Pricepoint’s portfolio, hotels typically see an average 19% revenue increase and 13.4% more bookings — all on autopilot.
With Pricepoint, the Beverly Hills Plaza Hotel & Spa continues to fine-tune rates effortlessly, stay competitive in real time, and deliver the luxury experience its guests expect — without the manual workload.
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