How Beverly Hills Plaza Hotel & Spa replaced 25 years of manual pricing

For more than 25 years, the Beverly Hills Plaza Hotel & Spa priced its rooms by hand. Since moving to Pricepoint in 2022, the hotel has automated pricing across every channel, and in July–September 2026 grew room revenue 16.8%.

About Beverly Hills Plaza Hotel & Spa

Since April 2022: on Pricepoint for four and a half years

+16.8%: room revenue in July–September 2026 vs the same months of 2025, with 16.6% more room nights sold

+10.0%: room revenue across May–September 2026, with ADR holding steady

US$10.2M: room revenue in the first nine months of 2026, up 3.6% on 2025

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At a glance

Company: Beverly Hills Plaza Hotel & Spa — an independent luxury hotel in Los Angeles, California

Challenge: Taking over pricing that had been managed by hand for more than 25 years

Solution: Pricepoint automated pricing, connected through StayNTouch and SiteMinder

PMS: StayNTouch, with SiteMinder as channel manager

On Pricepoint since: April 2022

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Twenty-five years of pricing by hand

When Sam Chang became Sales and Reservations Manager at the Beverly Hills Plaza Hotel & Spa, he inherited a pricing process his predecessor had run by hand for more than 25 years: checking online rates, watching the market and updating prices across every channel, every day.

For a luxury hotel where guest experience comes first, that was a lot of time spent on a screen. Demand in Los Angeles also moves fast, from convention weeks to awards season, when the Grammys and the Oscars fill the city.

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From manual updates to a system that watches the market

The hotel went live on Pricepoint on 18 April 2022. Pricepoint's team mapped the hotel's room types into groups that sell alike, from the Grands and Plazas to the suites, set a competitor set, and added price increases for awards-season dates. Prices now flow from Pricepoint through StayNTouch and SiteMinder to Booking.com, Expedia and the hotel's other channels, updated through the day.

“I really like that it helps save more time. I can blast through a whole month really quickly!” — Sam Chang, Sales and Reservations Manager, Beverly Hills Plaza Hotel & Spa

The first weeks had the usual bumps of connecting a new system to a PMS and channel manager, and Pricepoint's team worked through them with the hotel and SiteMinder directly.

“Any time myself or a fellow manager sends an email, we get a response back very quickly. I think that’s really important.” — Sam Chang

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Results: momentum in 2026

Over four and a half years, the hotel has kept Pricepoint as its pricing engine through changing markets. 2026 shows what that looks like when demand returns.

In the first nine months of 2026, room revenue reached US$10.2 million, 3.6% more than the same period of 2025. The gains built through the year: from May to September, room revenue rose 10.0%, and from July to September it rose 16.8%, with 16.6% more room nights sold and ADR holding steady. The hotel filled more rooms without giving up rate.

“In terms of the reports that they provide, it seems like it’s generally trending upwards.” — Sam Chang

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What's next

With awards season and the winter months ahead, the hotel's events are already in Pricepoint's calendar, and Pricepoint's event intelligence will add detection of demand spikes the team hasn't entered by hand.

‍

Write your own success story

Ready to save time and grow revenue like the Beverly Hills Plaza Hotel & Spa?

👉 Book a Free Demo

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Read the full story

Get the rest of this customer story, with the full results and how the team got there, plus new stories when they come out.

  • The full results, in numbers
  • What changed in their pricing
  • How the team works with Pricepoint

About Beverly Hills Plaza Hotel & Spa

Since April 2022: on Pricepoint for four and a half years

+16.8%: room revenue in July–September 2026 vs the same months of 2025, with 16.6% more room nights sold

+10.0%: room revenue across May–September 2026, with ADR holding steady

US$10.2M: room revenue in the first nine months of 2026, up 3.6% on 2025

‍

At a glance

Company: Beverly Hills Plaza Hotel & Spa — an independent luxury hotel in Los Angeles, California

Challenge: Taking over pricing that had been managed by hand for more than 25 years

Solution: Pricepoint automated pricing, connected through StayNTouch and SiteMinder

PMS: StayNTouch, with SiteMinder as channel manager

On Pricepoint since: April 2022

‍

Twenty-five years of pricing by hand

When Sam Chang became Sales and Reservations Manager at the Beverly Hills Plaza Hotel & Spa, he inherited a pricing process his predecessor had run by hand for more than 25 years: checking online rates, watching the market and updating prices across every channel, every day.

For a luxury hotel where guest experience comes first, that was a lot of time spent on a screen. Demand in Los Angeles also moves fast, from convention weeks to awards season, when the Grammys and the Oscars fill the city.

‍

From manual updates to a system that watches the market

The hotel went live on Pricepoint on 18 April 2022. Pricepoint's team mapped the hotel's room types into groups that sell alike, from the Grands and Plazas to the suites, set a competitor set, and added price increases for awards-season dates. Prices now flow from Pricepoint through StayNTouch and SiteMinder to Booking.com, Expedia and the hotel's other channels, updated through the day.

“I really like that it helps save more time. I can blast through a whole month really quickly!” — Sam Chang, Sales and Reservations Manager, Beverly Hills Plaza Hotel & Spa

The first weeks had the usual bumps of connecting a new system to a PMS and channel manager, and Pricepoint's team worked through them with the hotel and SiteMinder directly.

“Any time myself or a fellow manager sends an email, we get a response back very quickly. I think that’s really important.” — Sam Chang

‍

Results: momentum in 2026

Over four and a half years, the hotel has kept Pricepoint as its pricing engine through changing markets. 2026 shows what that looks like when demand returns.

In the first nine months of 2026, room revenue reached US$10.2 million, 3.6% more than the same period of 2025. The gains built through the year: from May to September, room revenue rose 10.0%, and from July to September it rose 16.8%, with 16.6% more room nights sold and ADR holding steady. The hotel filled more rooms without giving up rate.

“In terms of the reports that they provide, it seems like it’s generally trending upwards.” — Sam Chang

‍

What's next

With awards season and the winter months ahead, the hotel's events are already in Pricepoint's calendar, and Pricepoint's event intelligence will add detection of demand spikes the team hasn't entered by hand.

‍

Write your own success story

Ready to save time and grow revenue like the Beverly Hills Plaza Hotel & Spa?

👉 Book a Free Demo

‍