How Bedford Plaza Hotel stopped pricing against the competition

Bedford Plaza Hotel's owner was running the front desk and holding his rates. Pricepoint stopped matching nearby competitors and priced for the hotel's own demand, and five years on, the hotel is still filling more rooms.

About Bedford Plaza Hotel

Since 2021: on Pricepoint for five years

+23.1%: room nights sold in July–September 2026 vs the same months of 2025

+4.0%: room revenue over the same months

Up to 900: price changes in a day, made automatically

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At a glance

Company: Bedford Plaza Hotel — a 99-room independent hotel in Bedford, Massachusetts, 18 miles from Boston

Challenge: An owner running the front desk and the pricing on his own, holding rates and waiting for guests to come

Solution: Pricepoint automated pricing, with the owner stepping back to let the engine learn

On Pricepoint since: 2021

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One owner, every job

Bedford Plaza Hotel sits in a quiet town 18 miles from Boston, close to New England's attractions and to the corporate offices that bring business travellers to Bedford. When owner Sal Patel first spoke with Pricepoint, he was running the front desk himself and pricing on instinct.

“Before, I used to hold to the price, hoping and thinking that everybody would come.” — Sal Patel, Owner, Bedford Plaza Hotel

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Not following the competition

The obvious move was to price against nearby Boston hotels and the big brands. Pricepoint's team took a different view: matching competitors wouldn't price the hotel for its own reality. Bookings were slow, so the engine brought the rate down to build occupancy and learn how Bedford's guests actually booked.

For an owner, that is a hard thing to watch.

“From the owner’s perspective, when you hear you should drop prices, you think – how am I going to pay for the rooms?. I understood from the beginning that changing prices in real-time is critical. So I was willing to give it a try.” — Sal Patel

He gave Pricepoint full access to his data and stayed in the back seat. As occupancy rose, he saw it working, and one suite that hadn't been selling started to sell.

“I think Pricepoint is one of the hardest working employees that I’ve got. It is changing prices all the time – even 900 price changes per day.” — Sal Patel

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Results: still filling more rooms, five years on

Five years later, the hotel still runs on Pricepoint. In July–September 2026, it sold 23.1% more room nights than the same months of 2025, and room revenue rose 4.0%. Over the last 12 months it sold 6.0% more room nights than the year before.

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What's next

With pricing handled, Sal has been able to focus on running a fully staffed hotel, and on what comes after.

“I believe I can generate more business, and I can get more properties later with Pricepoint.” — Sal Patel

‍

Read the full story

Get the rest of this customer story, with the full results and how the team got there, plus new stories when they come out.

  • The full results, in numbers
  • What changed in their pricing
  • How the team works with Pricepoint

About Bedford Plaza Hotel

Since 2021: on Pricepoint for five years

+23.1%: room nights sold in July–September 2026 vs the same months of 2025

+4.0%: room revenue over the same months

Up to 900: price changes in a day, made automatically

‍

At a glance

Company: Bedford Plaza Hotel — a 99-room independent hotel in Bedford, Massachusetts, 18 miles from Boston

Challenge: An owner running the front desk and the pricing on his own, holding rates and waiting for guests to come

Solution: Pricepoint automated pricing, with the owner stepping back to let the engine learn

On Pricepoint since: 2021

‍

One owner, every job

Bedford Plaza Hotel sits in a quiet town 18 miles from Boston, close to New England's attractions and to the corporate offices that bring business travellers to Bedford. When owner Sal Patel first spoke with Pricepoint, he was running the front desk himself and pricing on instinct.

“Before, I used to hold to the price, hoping and thinking that everybody would come.” — Sal Patel, Owner, Bedford Plaza Hotel

‍

Not following the competition

The obvious move was to price against nearby Boston hotels and the big brands. Pricepoint's team took a different view: matching competitors wouldn't price the hotel for its own reality. Bookings were slow, so the engine brought the rate down to build occupancy and learn how Bedford's guests actually booked.

For an owner, that is a hard thing to watch.

“From the owner’s perspective, when you hear you should drop prices, you think – how am I going to pay for the rooms?. I understood from the beginning that changing prices in real-time is critical. So I was willing to give it a try.” — Sal Patel

He gave Pricepoint full access to his data and stayed in the back seat. As occupancy rose, he saw it working, and one suite that hadn't been selling started to sell.

“I think Pricepoint is one of the hardest working employees that I’ve got. It is changing prices all the time – even 900 price changes per day.” — Sal Patel

‍

Results: still filling more rooms, five years on

Five years later, the hotel still runs on Pricepoint. In July–September 2026, it sold 23.1% more room nights than the same months of 2025, and room revenue rose 4.0%. Over the last 12 months it sold 6.0% more room nights than the year before.

‍

What's next

With pricing handled, Sal has been able to focus on running a fully staffed hotel, and on what comes after.

“I believe I can generate more business, and I can get more properties later with Pricepoint.” — Sal Patel

‍