September 24, 2025
Booking.com is discontinuing its Rate Intelligence tool, leaving hoteliers searching for alternatives. Learn why the shutdown matters, what free and paid replacements exist, and how automated revenue management systems can give hotels a competitive edge.
BookingSuite’s Rate Intelligence tool will officially be discontinued on November 30, 2020.
Launched in late 2016, it was the first free tool of its kind to give hotels daily market demand updates and rate shopping insights up to 360 days in advance. For many, it served as the “grandfather” of pricing tools.
But the shutdown is forcing hoteliers to quickly rethink their tech stack and prepare for the recovery ahead.
Booking.com explained the decision as a move to “deploy resources toward our core business and invest in our long-term strategy.” While the App Store element of BookingSuite will remain, the rate intelligence feature itself is disappearing.
Although pioneering at the time, the tool had limitations:
The result? Hotels risked becoming price followers, not leaders, often sliding into price wars.
The most common free alternative hoteliers turn to is Expedia’s Rev+. It analyzes up to 19 competitors and provides actionable market insights.
Limitations of Rev+:
It’s useful as a supplemental tool but cannot replace a full revenue management system.
With BookingSuite’s exit, now is the time to upgrade to automated RMS technology. Platforms like Pricepoint connect directly to your PMS and channel manager, offering:
In other words, hotels can stay in control while letting automation do the heavy lifting.
The November 30th deadline is not just the end of BookingSuite—it’s a reminder to future-proof your revenue strategy. As travel demand recovers, hotels equipped with automation will recover faster, avoid destructive price wars, and position themselves as market leaders.
✍️ Wyatt Niblett-Wilson, Marketing Coordinator – Pricepoint
