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Become a partner →Way Hostel Madrid used to change prices by hand, in a spreadsheet, every day. Then Madrid's calendar filled with the Pope, Formula 1 and ten Shakira concerts. With Pricepoint, revenue is up 28.6% on its pre-Pricepoint year.
+28.6%: revenue in April–October 2026 vs the same months of 2023, the year before Pricepoint
+17.1%: average bed rate over the same comparison
+17.0%: revenue in October 2026, the month of Madrid's ten Shakira concerts, vs October 2025
Since April 2024: on Pricepoint
“For us, Pricepoint changed our business.” — Facundo Heine, Owner, Way Hostel Madrid
Property: Way Hostel Madrid, an independent hostel in central Madrid
Challenge: Prices set manually in spreadsheets and changed almost daily, in a city where demand moves with every big event
Solution: Pricepoint adjusts rates automatically as demand changes, catches event-driven spikes, and holds prices steady when cutting them wouldn't help
PMS: FrontDesk Master
On Pricepoint since: April 2024
Facundo Heine has worked in Madrid's hostel business for years. Before Way Hostel he ran La Musas, a Madrid hostel that closed after two years shut during the pandemic, when the building was sold. Today he owns Way Hostel Madrid, which he runs from Argentina with his on-site manager, Pedro.
Before Pricepoint, Way Hostel had no revenue management system. Every price lived in a spreadsheet and every change was made by hand.
“Before Pricepoint we didn't have any system, any software. We did everything manually, in spreadsheets. It was very difficult for us.” — Facundo Heine
In Madrid, “every change” means a lot of changes. The city's calendar is packed with football matches, festivals and major concerts. This year alone Madrid hosted the Pope, a Formula 1 race and ten Shakira concerts.
“We changed the prices every day. This year Madrid had the Pope, F1… two weeks ago Shakira played ten concerts, and prices were much higher. With a manual system, it's impossible to get a good result.” — Facundo Heine
A colleague at FrontDesk, Way Hostel's PMS provider, recommended Pricepoint. Way Hostel went live in April 2024.
Pricepoint connects directly to FrontDesk Master, so nothing about the hostel's existing setup had to change. Facundo decides the rules, including price floors and how each room type should be positioned. Pricepoint then adjusts rates continuously as bookings, competitor prices and local events move.
“You set the rules, and the system makes the changes by itself.” — Facundo Heine
The biggest change wasn't the automation. It was that Pricepoint made decisions Facundo's team wouldn't have made on their own, in both directions.
“In the low season, sometimes we wanted to put the prices down, and the system said: don't change the prices.” — Facundo Heine
“For concerts or festivals, it recommended prices we thought were impossible. We said, people won't pay that. And people paid those prices.” — Facundo Heine
The numbers bear it out. In September 2026, the month of the Madrid Formula 1 race, the hostel's average bed rate was 14.2% higher than a year earlier. In October 2026, with ten Shakira concerts in the city, it was 15.4% higher, and revenue rose 17.0%.
In its first year on Pricepoint, from April 2024 to March 2025, Way Hostel's revenue was 15.9% higher than the year before, with 13.2% more bed nights sold.
Two and a half years in, the gains have grown. From April to October 2026, revenue was 28.6% higher than the same months of 2023, the last year before Pricepoint, and the average bed rate was 17.1% higher. Compared with the same months of 2025, revenue was up 8.5% and the average rate up 9.4%, on almost the same number of bed nights.
Pricing used to be a daily job for Pedro, the hostel's manager. Now it isn't.
“Pedro is in the hostel every day, and now he has time to do other things, not spending every day on changing the prices. It's a very different way to run the business.” — Facundo Heine
In a hostel there's always more to do. Pedro looks after guests and staff and looks for new things to improve, like a proper workspace for the growing number of digital nomads who stay and work there.
“The first three or four months, we watched Pricepoint every day, because we didn't trust it with everything yet. Now it's two years we've been working together, and we're very relaxed. We've seen how it works.” — Facundo Heine
“The most important thing is trust in the software. And I trust it.” — Facundo Heine
“Yes, of course I would recommend it. The hostel gets the best price at every moment, and you don't need to be on top of it every day.” — Facundo Heine
Does Pricepoint replace the need for someone managing prices?
No. Facundo still sets Way Hostel's pricing rules and strategy. Pricepoint takes over the daily work of changing rates.
How long does it take to trust automated pricing?
For Way Hostel Madrid, about three to four months. After two years, they let Pricepoint run in the background.
What happens around big events like concerts or Formula 1?
Pricepoint picks up demand building around local events and raises rates to match. In quiet periods, it can advise holding prices rather than cutting them unnecessarily.
