Valiant Pub Company runs pubs with rooms across England. With Pricepoint pricing every pub automatically, five of its first six pubs grew room revenue in summer 2026, led by the Gaskell Arms at +67.5%.
17 pubs: on Pricepoint, with more joining as the group grows
5 of 6: of the first pubs to go live grew revenue in summer 2026
+67.5%: summer revenue at the Gaskell Arms in Much Wenlock
+5.5%: ADR across the first six pubs, July–September 2026 vs 2025
Company: Valiant Pub Company — a group of pubs with rooms across England
Challenge: Pricing rooms at many small pubs, from Weymouth to the Pennines, without a revenue manager at each one
Solution: Pricepoint automated pricing across the group, connected through SiteMinder and Little Hotelier
Channel manager: SiteMinder (Little Hotelier)
On Pricepoint since: 2025
Valiant Pub Company runs traditional pubs with rooms across England: the Old Ship Inn in Weymouth, the Pennine Inn in Kirkby Stephen, the Gaskell Arms in Much Wenlock, the Derwent Arms in County Durham, the Keelman in Newcastle and many more. Most have only a handful of rooms, some as few as seven, and a central team prices all of them.
That makes pricing a group problem. A small team can't watch demand at every pub, every day. Valiant needed a system that could price every pub on its own demand and push those prices to the booking sites automatically.
Valiant brought its first pubs onto Pricepoint in June 2025 and added more through the summer and autumn. Each pub connects through SiteMinder and Little Hotelier, which means an agreement with SiteMinder for every new site. When one of those agreements took weeks to arrive, Pricepoint's team worked directly with SiteMinder to move it along, and followed up until prices were updating correctly on the pub's booking engine and Booking.com.
The group has kept adding pubs: the Coaching Inn, the Oak House in Axbridge, the Griffin Inn and the George & Dragon joined in 2026, with another being onboarded now.
Comparing July–September 2026 with the same months of 2025, five of the first six pubs on Pricepoint grew room revenue:
Across all six, including one city pub that had a quieter summer, revenue rose 4.4% and ADR 5.5%.
As the group grows, so does what it needs from Pricepoint. Valiant has a dedicated account manager, and is among the first customers with early access to Pricepoint's new tools: portfolio analytics that show every pub side by side, an AI Assistant that answers questions about pickup and revenue across properties, and Event Intelligence, which updates prices around the clock as demand changes.
Valiant is reviewing prices across its room types for the autumn, with Pricepoint applying the changes and monitoring the impact on bookings, and a UK-based account manager is joining to support the group locally.
