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Become a partner →Sóller Plaza's manager no longer checks her rates. Since moving to Pricepoint in 2023, the Mallorca boutique hotel has raised its average rate 40.9% and grown room revenue 31.2% on fewer room nights.
+40.9%: average rate after three years on Pricepoint, from €114 to €161
+31.2%: room revenue over the same comparison, on fewer room nights
+28.9%: room revenue in the first year on Pricepoint
Zero: times a week the manager checks her rates
Company: Sóller Plaza — a boutique hotel on Plaça de la Constitució, in the heart of Sóller, Mallorca
Challenge: A small team with no time to manage rates properly
Solution: Pricepoint automated pricing, connected to Cloudbeds
PMS: Cloudbeds
On Pricepoint since: November 2023
Maria Martinkova manages Sóller Plaza, a boutique hotel on Plaça de la Constitució, right in the heart of Sóller, Mallorca. Her days are spent with guests, staff and the hundred small jobs that keep a hotel running.
In autumn 2023, Sóller Plaza started a free trial of Pricepoint, connected to its Cloudbeds PMS. Three years on, Pricepoint still sets every rate, and Maria no longer checks them.
When Maria compared revenue management systems, one difference stood out. Other systems she looked at set rates by tracking what nearby hotels were charging. Pricepoint takes a different approach.
Instead of mirroring the competition, Pricepoint's AI reads market demand, including searches, traffic and local events, alongside the hotel's own booking history, and updates room prices in real time.
“You don't copy your competitors. You do your own job on the market trends. So I'm happy also knowing that we are in good hands.” — Maria Martinkova, Manager, Sóller Plaza
The results showed up during the trial. Maria estimated that revenue rose by more than 20% in Sóller Plaza's first month on Pricepoint. Pricepoint's data puts it even higher: in November 2023, the main month of the trial, room revenue was 36.8% higher than in November 2022, rising from €29,995 to €41,033. The hotel sold 29.3% more room nights, and its average rate rose 5.8%.
For Maria, it confirmed what she'd suspected: no person could weigh as many data points behind every rate change.
“Absolutely much better job than I could ever do. I'm very, very clear about it.” — Maria Martinkova
Today, Pricepoint runs quietly in the background. Rates flow straight into Cloudbeds, and Maria sees them in her booking dashboard like any other part of the day.
Asked how often she checks her pricing, Maria doesn't hesitate.
“Zero. I don't see that there is anything wrong, so I don't really check it at all. Because I see it's working.” — Maria Martinkova
Instead of watching rates, she watches results.
“I'm more relaxed with the pricing and revenue because I'm not doing anything basically. Just checking that, okay, we are there, the hotel is doing well, the occupancy is there, the revenue is there, so perfect.” — Maria Martinkova
For a small boutique hotel, that freed-up time matters. Without Pricepoint, managing rates properly would mean another hire.
“My time I'm dedicating more talking to people, fixing things that get broken — otherwise I would have to get somebody else.” — Maria Martinkova
Sóller Plaza has been a Pricepoint customer since November 2023, and the results have built year after year.
Compared with the year before Pricepoint, Sóller Plaza now earns 31.2% more room revenue from 6.9% fewer room nights, with an average rate 40.9% higher. More revenue from fewer guests means more income for the same work.
Ready to stop checking your rates and start seeing results like Sóller Plaza?
