How Hotel El Sella grew summer revenue 36% in the Picos de Europa

Hotel El Sella earns most of its year between June and October. Since moving to Pricepoint in 2024, its summer revenue has grown three years in a row, up 36.2% on 2023, with the average rate up 28.2%.

About Hotel El Sella

+36.2%: summer revenue (June–October) in 2026 vs 2023, the last summer before Pricepoint

+28.2%: average rate over the same comparison, from €91 to €117

3 summers: of growth in a row, +6.9%, +11.7% and +14.1%

39 rooms: in Cangas de Onís, at the gateway to the Picos de Europa

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At a glance

Company: Hotel El Sella — an independent 39-room hotel in Cangas de Onís, Asturias, Spain

Challenge: Pricing a seasonal mountain hotel whose year is earned in a few summer months

Solution: Pricepoint automated pricing, connected to Cloudbeds

PMS: Cloudbeds

On Pricepoint since: March 2024

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A summer hotel in the Picos de Europa

Hotel El Sella sits by the Roman bridge in Cangas de Onís, the town at the edge of the Picos de Europa in Asturias. Its season is short and intense: most of the year's revenue comes between June and October, when visitors arrive for the mountains, the lakes of Covadonga and the river Sella.

The hotel moved its pricing to Pricepoint in March 2024, on an annual plan, with prices flowing straight into Cloudbeds and on to its booking channels.

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Results: a higher rate every summer

Each summer since, the hotel has earned more:

  • Summer 2024: June–October revenue +6.9% vs 2023, with ADR up 3.7%.
  • Summer 2025: revenue +11.7%, with ADR up 12.0% on the same number of room nights.
  • Summer 2026: revenue +14.1%, with ADR up 10.3% and 3.5% more room nights.

Compared with the summer of 2023, the last before Pricepoint, Hotel El Sella earned 36.2% more from June to October 2026, rising from €347,000 to €473,000. Most of that came from rate: the average rate rose 28.2%, from €91 to €117, while the hotel sold 6.3% more room nights.

For a seasonal hotel, that is what matters most. When nearly all of the year is earned in a few months, every summer night has to be sold at the price demand will support, and the engine has learned a little more about the hotel's demand with every season.

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What's next

Hotel El Sella heads into its third full year on Pricepoint, with three summers of its own booking history behind the engine.

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