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Become a partner →A five-star, 15-room hotel in Santillana del Mar moved to Pricepoint on its director's own recommendation. In its first full season, room revenue rose 37.5%, with more nights sold at a higher rate.
+37.5%: room revenue in April–October 2026 vs the same months of 2025
+25.6%: room nights sold over the same months
+9.5%: average rate, to €191
Referred: by another property on Pricepoint
Company: Hotel Casa del Marqués — a five-star, 15-room boutique hotel in Santillana del Mar, Cantabria, Spain
Challenge: Pricing a small luxury hotel with a very specific rate structure and seasonal promotions
Solution: Pricepoint automated pricing, connected through SiteMinder
Channel manager: SiteMinder
On Pricepoint since: summer 2025
Hotel Casa del Marqués is a five-star boutique hotel in Santillana del Mar, one of Spain's best-preserved medieval towns. Its 15 rooms sell at the top of the market, and its pricing comes with specific rules: room supplements, and a romantic package the team opens and closes through the year.
Its director didn't come to Pricepoint cold. He already used it at another property, Apartamentos Costa Esmeralda, and referred the hotel himself.
Pricepoint's team set up the hotel exactly as its director wanted: all 15 rooms priced together, with each room's supplement marked in Pricepoint, and the romantic offer configured so the team can switch it on and off. The director also chose to keep a maximum price, a cap that limits how high the engine can go on the busiest dates.
The trial ran through August and September 2025. At its close, Pricepoint's review found bookings growing strongly compared with the year before, and the hotel signed an annual contract.
The hotel's first full season on Pricepoint was a strong one. From April to October 2026, room revenue was 37.5% higher than the same months of 2025, rising from €290,000 to €399,000. The hotel sold 25.6% more room nights, and its average rate still rose 9.5%, to about €191. Against the same months of 2024, revenue was 20.9% higher.
With a full season of data behind it, the hotel can revisit its maximum price, the one setting that still holds the engine back on the busiest nights.
