In Key West, one badly priced festival week can shape the whole year. Bishop Hotel Key West combined Pricepoint's automated pricing with its general manager's knowledge of the island's events, and grew room revenue 41.8% from February to September 2026.
+41.8%: room revenue in February–September 2026 vs the same months of 2025
+29.7%: room nights sold over the same months
+9.3%: ADR, from US$266 to US$291
December 2025: live on Pricepoint, connected to ResNexus
Company: Bishop Hotel Key West — an independent boutique hotel in Key West, Florida
Challenge: Pricing an event-driven island market, where one badly priced festival week can shape the whole year
Solution: Pricepoint automated pricing, with event uplifts and room-type rules set together with the general manager
PMS: ResNexus
On Pricepoint since: December 2025
Key West doesn't have one high season; it has a calendar of moments. New Year's, Fantasy Fest and a string of festivals bring guests in waves, while other weeks fill late, or not at all. For an independent hotel like the Bishop, the difference between pricing those dates right and pricing them too low can decide the year.
The hotel's general manager, Anthony Sibilly-Juarez, knew that calendar well. His concern going in was specific: some months mix major events with quiet dates, and if event nights started too low, the damage would be done before anyone noticed. He also wanted the hotel's economy rooms, priced for more price-sensitive guests, to stay the most affordable option rather than being pushed up alongside the rest during busy periods.
Onboarding took two sessions in December 2025. Anthony shared two years of reports covering ADR, occupancy, discounts and booking sources, along with competitor rates for 2026 and the minimum prices he wanted for each month, based on rates the property had used as a floor for a decade.
Pricepoint's team used that to set minimum, maximum and starting prices for each room type, and to build higher prices for the island's special dates.
Then came the fine-tuning that only local knowledge can give. When the first setup showed a large uplift for Key West Pride, Anthony pointed out that Pride on the island draws a niche, mostly last-minute crowd, not the demand of Fantasy Fest or New Year's. He brought that event's uplift down himself, using Pricepoint's event editor and its expected-price chart to see the effect before saving it. The rule of thumb that came out of it: let the engine price the market, and let the people who know the island tell it which events really move demand.
One more change mattered on launch day. ResNexus had its own occupancy-based yield rules switched on, which would have fought with Pricepoint's prices. They were turned off, leaving Pricepoint as the hotel's only pricing engine. The hotel went live on 15 December 2025.
After a trial period that showed strong performance, the Bishop signed on in January 2026. From February to September 2026, room revenue was 41.8% higher than the same months of 2025, rising from US$1.05 million to US$1.49 million.
The growth came from both sides of the equation. The hotel sold 29.7% more room nights, and ADR rose 9.3%, from US$266 to US$291. Every month from February to September brought more revenue than the year before, with the biggest gains in the summer and early autumn, the dates that are hardest to fill in Key West.
With its first Fantasy Fest and holiday season on Pricepoint ahead, the Bishop is heading into the dates its general manager cared about most from day one, with event pricing built from his own knowledge of the island. The hotel has also agreed to act as a reference for other independent hotels considering Pricepoint.
