Body text in articles is 18px with a line height of 1.7, a little larger than on marketing pages, because people read it from start to finish. Paragraphs stay short, three to five lines, with 24px between them.
Use H2 for main sections
Headings inside articles use the same font and weight as the rest of the site. Never add color, underline or bold to a heading. If a section needs a list, keep it simple:
- Bulleted lists use the default disc
- Each item is one line where possible
- No icons or checkmarks inside article lists
Pull quotes are larger text with no box, no border and no quote icon.
H3 for sub-points
Images can break out to 960px wide and always sit on their own line, with an optional caption in 13px muted text. Charts go in as responsive images with the same 6px radius.