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View all →Owner Michael Craven set out to prove Pricepoint's results were smaller than they looked. Auditing years of data across his Mississippi Gulf Coast hotels, he found revenue running 2.25 times higher.
2.25x: revenue with Pricepoint vs the years before, from the owner's own multi-year audit
+33.6%: room revenue at Hotel Whiskey in Pass Christian from 2021 to 2023, with ADR up 24.1%
+20.1%: room revenue at Hotel Whiskey in Pascagoula in July–September 2026 vs 2025, with ADR up 8.6%
Company: Whiskey Properties — a family-run group of boutique hotels and cabins on the Mississippi Gulf Coast
Properties: Hotel Whiskey in Pass Christian, Pascagoula and Long Beach, and Whiskey On The River cabin retreat
Challenge: Prices pegged to a nearby competitor and reviewed once a month
Solution: Pricepoint automated pricing, with the owner setting strategy and Pricepoint executing it every day
On Pricepoint since: 2021
Owner Michael Craven set out to prove the results were smaller than they looked. He proved himself wrong.
“My first thought when I realized how much revenue had improved with Pricepoint was: Oh no, Pricepoint could really charge us a lot more.” — Michael Craven, Owner, Whiskey Properties
Whiskey Properties started as a single boutique hotel in Pass Christian, Mississippi. It has since grown to three Hotel Whiskey locations along the coast, plus a cabin retreat called Whiskey On The River. It's a family operation: Michael handles finance and business development, and his brother handles construction.
The business runs on a model many independent operators will recognise: part hotel, part short-term rental, by design. Guests get hotel conveniences like easy online booking and 24-hour customer service, without the overhead of a full-service property — no front desk, no continental breakfast. That lower cost structure let Whiskey Properties compete with a much larger, 150-room branded hotel nearby while keeping the boutique feel that brings guests back.
Michael is meticulous about his books. One day, working on pricing, he realised he had enough historical data to check his memory of how much Pricepoint had helped, instead of trusting his gut. He expected the number to come down to earth.
“My memory of it was that the first year was a pretty dramatic jump. I would have guessed somewhere in the range of about 50%. Again, I was like, that can't be right, it's too much of an improvement.” — Michael Craven
It didn't come down. Comparing four to five years of data with Pricepoint against one to two years before it, Michael found revenue was running 2.25 times higher, well past what he had estimated.
Before Pricepoint, the nearby competitor was the pricing strategy. Whiskey Properties pegged its rates to it: a little higher when nearly full, a little lower when vacant, reviewed about once a month because the competitor rarely moved.
“We really didn't know what we were doing. It was like double ignorance. They didn't know and we thought they did, and so we really didn't know.” — Michael Craven
Pricepoint came as the built-in revenue management option when Whiskey Properties switched property management systems. Getting set up took almost no work on Michael's side: one admin login, and Pricepoint's team handled the configuration from there.
“We basically just set up a login for Pricepoint and gave them full access to our PMS, like an admin, and did nothing else from then on. It doesn't get any easier than that.” — Michael Craven
Michael still sets the strategy: how aggressive to be, how each property should be positioned. What changed is who executes it day to day. Pricepoint adjusts rates continuously as demand shifts, which a once-a-month manual check never could. In small coastal towns with few true competitors, that means pricing from each property's own demand rather than from what one nearby hotel happens to charge. When Whiskey On The River joined, Pricepoint's team couldn't find a single comparable set of whole-cabin rentals in the area to benchmark against.
When the newest Hotel Whiskey opened in Long Beach, Mississippi, bringing it onto Pricepoint was just as simple: the team largely duplicated the setup from a nearby property.
What keeps Michael convinced today has less to do with the audit and more to do with what happens whenever the team tries adjusting prices by hand: occupancy drops enough to erase any gain.
“We've been using Pricepoint long enough to know that if we increase prices manually, we'll see a drop in occupancy that would more than affect our revenue negatively. It's really quite comforting to have that kind of confidence in the software.” — Michael Craven
Michael checks in on Pricepoint about once a week. The platform shows him which pricing calls it's making and why, so he can weigh them against what he and his team know about local demand.
Does Pricepoint replace the need for someone managing revenue?
No. Michael still sets the pricing strategy for each property. Pricepoint handles the day-to-day execution that used to mean checking a competitor's rates once a month.
How long did implementation take?
Michael handed Pricepoint's team admin access and let them handle the setup. The same approach worked when Whiskey Properties opened its newest hotel.
Did Pricepoint require replacing the property management system?
No. Pricepoint integrates directly with Whiskey Properties' PMS.
