Let’s connect at the Boutique Hotel Owners Conference 2026

We’re heading to Westlake Village for BLLA’s 2026 Boutique Hotel Owners Conference, the original event for independent and boutique hotel ownership, now in its 17th year. If you own or run a distinctive property, let’s meet.

This year’s theme, The Age of Wonder, is about the curiosity behind the properties hoteliers build. Our kind of curiosity is pricing: what guests are actually doing, what the market is signalling, and what the right rate is tonight, not what a competitor set yesterday.

Pricepoint is an AI revenue management system built for independent properties of every size. Instead of fixed rules or copying competitor rates, our model reads demand signals, guest behaviour and market insights, tests prices and decides the rate that earns more revenue. More ADR when demand allows it, more occupancy when it doesn’t.

AI is on the agenda more than once this year. If you’re wondering what AI should actually take off an owner’s plate, find us between sessions or book a time with the team below.

1. Meet the team in Westlake Village. Find us between sessions, over the lakeside lunch or at the evening events on October 19.
2. See Pricepoint on your own numbers. Bring your property and we’ll show you live how AI pricing would set your next 90 nights.
3. Talk revenue, not just rates. ADR, occupancy, RevPAR and the hours your team spends on pricing, and what AI should take off your plate.